In the past 30 days, the ranking of centralized exchanges is as follows: Binance Coinbase Bybit FTX Gate ranks in the top five.
In the geographical rankings, Russia, South Korea, the United States, and Turkey appeared the most frequently.
The top ones coming from Russia include Binance OKX and Huobi.
The top ones coming from the US include Coinbase Kucoin and Cryptocom.
The largest source of traffic comes from South Korea is Bybit.
Among them, Coinbase has the most concentrated traffic sources, with 54.6% coming from the United States. Binance traffic is very fragmented. The total proportion of the top ten traffic source regions does not exceed 50%.
At present, only OKX (ranked second) has traffic mainly from China; also China ranks first among the traffic sources of options exchange Deribit, with 12.4%, followed by Hong Kong (9.8%) and the United States (8.5%).
As can be seen from the traffic, Binance OKX and Huobi may face certain risks brought about by sanctions against Russia. As a non-compliant exchange, Kucoin has an absolute majority of US traffic, and there are certain US regulatory risks. OKX took away the market share of Huobi after its exit from China, and there may be the risk of Chinese market regulation. As a derivatives exchange, Deribit's main traffic comes from China and the United States, which are highly regulated, and there is undoubtedly a huge regulatory risk.
In terms of social media diversion, the majority of imported traffic sources are Youtube, followed by Twitter.
It should be noted that the main statistics of Similarweb are website data, and APP data cannot be seen. Users in Asia and emerging countries may be more inclined to use the app.
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